L'Oreal Dia Color

The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,1 Dia color reverses melanin loss effects for 6 weeks of gloss color2 and up to 70% grey coverage. It provides 3x more shine3 and enhances hair vibrancy.

The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.

Provides up to 70% grey coverage.

Offers 6 weeks of gloss color2.

Enhances hair with 3x more shine2.

Lifts up to 1 level with aklaline technology, without no ammonia.

Adds reflect and dimension for all hair types and textures.

Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.

Has a positive impact on the environment: it uses 36% less packaging4 and saves up to 27 tone of paper/year4 made from 100% recycled cardboard and 95% post recycled aluminum tubes.