A clarifying shampoo that removes product buildup to create a clean canvas and the most optimal hair environment for K18 PEPTIDE™. Thoroughly cleanses hair and scalp: Excess buildup is broken down and removed with a foam that frees hair follicles while removing dirt and oil. Clears the way: removing debris such as oils, silicones or strong care products on the hair means that the hair is optimally clean. Prepares hair for maximum results: Everything works better on clean hair, including chemical services, treatments (like our K18 treatment) and styling products. Intended ingredients that understand the structure of the hair. An optimized list, of only 17 skincare-inspired ingredients (no fillers!). Activated Charcoal absorbs toxins, excess oils and dirt in the hardest to reach areas of the hair. Salicylic Acid prevents sebum buildup in follicles and removes buildup without stripping hair of essential moisture and lipids. Activated charcoal + salicylic acid cleanse without removing or distorting hair color, while the optimized pH of the product does not disturb the balance of the hair or scalp environment. Fragrance: Citrus Formulated without: sulfates, parabens, phthalates, lilial, silicones, artificial colors, sodium chloride, formaldehyde and formaldehyde donors. Vegan and free of animal testing. Clinically tested: Color safe | Non-sensitizing, dermatologically tested (50 subjects RIPT)*. *Investigation of a consumer study