A dry shampoo that cleans like a real shampoo using our proprietary Active Cleansing Technology: a shampoo-grade cleanser dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it, give it a slip factor, and make it brushable. Use on dry hair. Shake can well. Hold 8 inches from hair. Section hair and spray toward roots, lifting up sections to get underneath. Let sit for several seconds, lightly work through with fingers or brush through hair. WHY IT'S WOW Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalise excess sebum production Deodorising formula helps prevent odour absorption