Who’s it For? Boost of shine on grey, white or light blonde hair. Introduction The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine. Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. Contains a neutralising system, enriched with magnesium and anti-yellowing agents. Helps to counteract those unwanted brassy tones. Please Note: No pump is included with this product. How to use: Distribute evenly through wet hair. Lather. Rinse thoroughly