It's about progression. Keeping the art of hairdressing fresh. Dynamic. Alive. Balancing expression and invention - with the skills and precise technical understanding that set creativity free.

It's about gaining recognition - for the craft, artistry and dedication that we put into hairdressing. Celebrating the journey, not just the destination - whether you're just starting out in hairdressing or you are a household name.


Our mission: to use knowledge, research, innovation & technology to create superior, safe, leading edge products that inspire passion & creativity in the salon professional.

Originated as a line of permanent hair colour, the AFFINAGE® brand quickly expanded to include tone-on-tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products, formulated in-house at the AFFINAGE® Research and Development Laboratory in Italy. The team headed by Dott. Nicola Summer continue to break new ground in the development of exciting, industry leading hair products.

Ken Boylan

Ken Boylan is one of Ireland's most esteemed freelance make up artists.

With seventeen years’ experience in the industry Ken regularly contributes to leading fashion publications and is a frequent contributor on television programmes such as RTE’s The Afternoon Show, and TV3’s Xpose & Ireland AM. He has also worked with a host of celebrities and models for red carpet events, award ceremonies, fashion shoots and shows.

GHD Hair

A decade on from revolutionising hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation.

In addition to its iconic stylers, which continue to be a cult must-have for women in search of beautiful hair, new product line ghd Style and a collection of professional brushes complete the ghd range


Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the “L” in the REVLON name. Starting with a single product – a nail enamel unlike any before it – the three founders pooled their meager resources and developed a unique manufacturing process.

Revlon is […]


The Moment Your Skin Changed. Forever.
When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals and consumers worldwide. Why? Because for over 25 years, we’ve been dedicated to delivering skin health results through education, innovation, and professional recommendation, not through sparkly packaging, promises of miracle cures, or […]

Balman Hair

“They want you to think that hair is hair. Well, it’s not just hair. It’s Balmain Hair.”
Nowadays extensions have become a catchall phrase for whatever they offer. But good hair is about how it is made, the quality and about the company behind it. Over 40 years ago, Balmain Hair (licensee holder of the Paris’ […]

Alfaparf Milano

ALFAPARF MILANO is a leading Italian multinational manufacturer of professional, exclusive hair color, hair care and styling products.
ALFAPARF GROUP is one of the first cosmetics companies with Italian capital in the world and owner of some international leading brands: ALFAPARF MILANO, YELLOW Professional Haircare, DIBI MILANO, DIBI CENTER, BECOS, […]